Which is the most important job of all? To work for the NASA? To be a scientist? An elite athlete? It could be any of these. But itâs not. The most important jobs are not the ones we all want to do, but those nobody would like to, like doing semen extraction from animals, or being a pet food professional taster. RAAW, a juice that combines whatâs most delicious about fruit with whatâs most healthy about vegetables, acknowledges this. And wants to recognize these professionals for their efforts, by providing them the best quality of life possible. Can a juice be capable of achieving such a goal? We donât know, but these workers certainly deserve a long and healthy life. Otherwise someone else would have to take over their jobs.
CLIENT: Raaw
PRODUCT: Juices
TITLE: Sperm collector / Pet food taster
LENGHT: 68 seg / 70 seg
Aired: April 2014
AGENCY: McCann Buenos Aires.
Executive Creative Director: Chavo D´Emilio
CREATIVE DIRECTORS: Diego Livachoff and Ignacio Porto
COPYWRITER: Sergio Rio León
ART DIRECTOR: Gustavo Gitmanabitch
AGENCY PRODUCER: Federico Salday
Creative Associated: Ignacio Porto
ACCOUNT MANAGER: Paula Montes
Account Executive: Agustina Giffi
PRODUCTION HOUSE: Landia
DIRECTOR: Jorge Ponce Betti
EXECUTIVE PRODUCER: Nicolás Cabuche
CHIEF OF PRODUCTION: Sebastián Capellari
ASISTANT DIRECTOR: Rogerio Che
PHOTOGRAPHY: Pablo Aparo
EDITOR: Luciano Taccone
VFX SUPERVISOR: Julián López Cóppola
POST PRODUCTION: BARRACA POST
MUSIC: Electrohippie
SOUND: Electrihippie