Advertiser: RACOLD
Agency: BBDO INDIA
Category: Home Appliances & Furnishings
Director Of Photography: Deepti Gupta
Account Manager: Jaya Narang
Chief Creative Officer: Josy Paul
Music: Mikey Mccleary
Sound Design/Arrangement: Mikey Mccleary
Planner: Naina Meattle
Planner: Rajat Mendhi
Executive Creative Director: Rajdeepak Das
Director: Piyush Raghani
Editor: Sancharii Das Mollick
Art Director: Rajdeepak Das
Copywriter: Rajdeepak Das
Creative Director: Rajdeepak Das
Copywriter: Sandeep Sawant
Account Supervisor: Schelicia Caszo
Other Credits: Ajay Chodanker
Producer: Annie Sukheswala
Agency Producer: Divyang Pandya
Art Director: Josy Paul
Copywriter: Josy Paul
Creative Director: Josy Paul
Art Director: Malini Chaudhury
Creative Director: Malini Chaudhury
Copywriter: Malini Chaudhury
Art Director: Saki Surte
Copywriter: Saki Surte
Producer: Surashmi Basu
Art Director: Sandeep Sawant
Brief Explanation
The film encapsulates the daily life of an unsung hero. In a country obsessed with cricket, not much thought has been given to the umpire who plays a pivotal role in every match. He faces the worst of the situations, often unnoticed, never commended and yet comes back to the field everyday to start over. What keeps him going is a hot water bath every morning with Racold. It washes off the previous day’s challenges, rejuvenates and gives him a clean start to a new day. Everyday.