| Spikes ASIA 2016 | ||
|---|---|---|
| Radio | Use of Radio & Audio: Use of Radio & Audio as a Medium | Grand Prix |
| Radio | Use of Radio & Audio: Use of Branded Content / Programming | Bronze Spike |
Brand: Radio City 91.1 FM
Media: Radio
Category: Media
Agency: Grey
Geo: India
Radio City 91.1 FM: Candy class
A vast majority of radio listeners in India belong to economically weaker sections that cannot afford an English medium education for their children. Knowing basic spoken English is an economic enabler as it gives these kids access to better jobs, and possibly, a future outside the slums.
Advertising Agency: Grey India, Gurgaon, India
Chief Creative Officer: Sandipan Bhattacharyya
Executive Creative Director: Varun Goswami
Senior Creative Directors: Gautam Bhasin, Piyush Jain
Associate Creative Director: Arjun Bhimwal (Grey Group India)
Creative Supervisor: Sahil Mehta (Grey Group India)
Art Directors: Gurdev Singh, Harshvardhan Sharma
Copywriters: Arjun Bhimwal, Sahil Mehta, Saumya Aggarwal