Back-to-school can be a bit of a tough time for teens. And parents. It's not getting any easier for them in GSD&M's latest TV spot for RadioShack. Their parents want to talk about the importance of protecting the new tech they'll be taking to school, but the kids have other things in mind. Fortunately, RadioShackâs new "IT Happens" plan covers their devices and gear from accidental drops, cracks, and dunks. Now if only it offered protection from awkward moments at home.
Category: Home electronics
Client: RadioShack
Media: TV
Agency: GSD&M
Production: Epoch
Country: United States of America
Chief Creative Officer: Jay Russell
Group Creative Director: Scott Brewer
Group Creative Director: Ryan Carroll
Art Director: Morgan McDonald
Copywriter: Scott Chalkley
Producer: Alison Wagner
Associate CD / Art Director: Ross Aboud
Associate CD / Copywriter: Kevin Dunleavy
Exec Agency Producer: Bill Wine
DoP: Jack Epsteen
Strategist: Klaudia Flanigin
Editing Company: Cut and Run
Account team: sabia siddiqi
Account team: Lindsey Mongrain
Account team: Nadia Elias
Business Affairs: Danielle Ivicic
Project Management: Sara Rosales
Released: July 2014