Category: Sports
Media: Film
Brand: Rally Pro Cycling
Agency: Solve
Geo: United States
Advertising Agency: Solve, Minneapolis, USA
Creative Director / Art Director: Hans Hansen
Creative Director / Copywriter: Eric Sorensen
Creative Director: Sam Wiebe
Director: Shawn Michienzi
Editorial: Channel Z
Management Company: Circuit Global Sports
Published: July 2017
Description:
Rally Cycling is a professional race team whose title sponsor helps businesses cultivate healthier employees. Their message? Cycling is a powerful way for people to take ownership of their well-being. To drive awareness, we created an online film that debuted online during the final stages of the Tour DeFrance. The film cites a recent Dutch research study that links regular cycling with a longer life expectancy. To emphasize our point, we partnered with 92-year old triathlete Bob Powers.