Client - Fiat Chrysler Automobiles (Jeep and Ram)
Head of FCA Retail Marketing - Bruce Velisek
Ram Retail Marketing Manager - Mark Duncan
Head of Advertising, Ram Brand - Dean Holden
Agency - Doner Detroit
VP, Creative Director - Merritt Fritchie
VP, Creative Director - Bill Majewski
EVP, Executive Creative Director - Chuck Meehan
Executive Producer - Mike Albert
Brand Leader - Paul Smith
EVP, Brand Leader - Kerrin Kramer
Brand Leader - Nick Coyne
EVP, Director of Integrated Product - Laurie Irwin
Production Company - Humble
Director - Gerard de Thame
Producer - Fabyan Daw
President / Founder - Eric Berkowitz
Executive Producer - Mark Kovacs
Head of Production - Brian Turner
Post Production, VFX - Postal
Post Production, Editorial - Cutters
Editor - Barnett Kiel
Gerard de Thame Recreates Macy’s Thanksgiving Day Parade for Jeep/Ram Black Friday Event
New York, NY (November 21, 2017) – Integrated content studio Humble recently teamed up with Doner to produce two spots for the Jeep/Ram Black Friday & Big Finish Event. Directed by the legendary Gerard de Thame, the spots “Parade” and “Grandmother’s House,” highlight family traditions and the trucks that make them special.
For Ram “Parade,” de Thame tells the story of a real-life float driver as he prepares for the Macy’s Thanksgiving Day Parade. The piece opens with mysterious, beautiful shots of New York early in the morning and unfolds along with him as he journeys through the city. In the final moments before the reveal, we see the driver’s young son and family cheering him on.
De Thame and the Humble team carefully recreated a classic scene from the Macy’s Thanksgiving Day Parade featuring none other than Tom Turkey, the parade’s oldest, most famous float. Through meticulous art direction, casting of real Macy’s employees, and some CGI magic done by Humble’s sister post production company Postal, the spot brings viewers to the heart of the action along with our hero driver.
The campaign marks the third collaboration between de Thame and FCA since his signing at Humble in 2016.
“It was great to be back filming in New York - love the city! And really cool to be shooting again for Ram and the guys at Doner and FCA," said de Thame. "The challenge of the spot was to recreate the parade with a mix of live action and SFX, get great car shots and weave in a human story… all stuff I love to do!”