Wunderman: DRUMMERS [video]

Credits & Description:

CLIENT WUNDERMAN
PRODUCT RAMADAN APP
ENTRANT WUNDERMAN DUBAI, UNITED ARAB EMIRATES
TYPE OF ENTRY MOBILE
CATEGORY MOBILE APPLICATIONS
TITLE DRUMMERS
PRODUCT/SERVICE RAMADAN APP
ENTRANT COMPANY WUNDERMAN DUBAI, UNITED ARAB EMIRATES
ADVERTISING AGENCY WUNDERMAN DUBAI, UNITED ARAB EMIRATES
ADVERTISING AGENCY 2 TATTOO DUBAI, UNITED ARAB EMIRATES
Creative Execution
We brought them back through a mobile app that would offer their very same drumming service and a trip across the lane of nostalgia. The time for Suhoor changes on a daily basis. Hence, our Musaharati drummer app was synchronised with those varying timings to awaken users for their authentic meal before beginning the fast.
4.5 score on Google Store
Musaharati are traditional street drummers who wake up people during Ramadan so they can have the traditional Suhoor meal before sunrise. With the growing urbanisation, these men and their art of drumming are no longer seen or heard.
PIOTR CHROBOT WUNDERMAN MENA EXECUTIVE CREATIVE DIRECTOR
HASSAN BILGRAMI WUNDERMAN MENA SENIOR COPYWRITER
FERNANDO MIRANDA WUNDERMAN MENA SENIOR COPYWRITER
GILES WATSON WUNDERMAN MENA ART DIRECTOR
JESUS BARAJAS WUNDERMAN MENA DIGITAL DESIGNER
MICHAŁ DUNIN WEBTALK APP DEVELOPMENT
PIOTR TRENTOWSKI /MORE GROUP APP DEVELOPMENT
WOJCIECH MIKUCKI /MORE GROUP APP DEVELOPMENT
Links
Mobile URL https://play.google.com/store/apps/details?id=com.masaj.drummeralarm2&pageId=107216772989457120131