Advertiser: RAPHA
Agency: THE SWEET SHOP
Category: Static
Advertising campaign: THE SNOWYS
Director: Joel Harmsworth
Producer: Niko Aulich
Editing Company: The Butchery
Other Credits: Executive Producer: Wilf Sweetland
Director Of Photography: Joel Harmsworth
Post Production: Method Studios
Editor: Michael Lutman
Sound Design/Arrangement: Rob Law
Brief Explanation
The latest film from the Rapha Continental Australia was shot in the Snowy Mountains range, home to Mount Kosciuszko, the highest peak in Australia. Set to a haunting score The Snowys contrasts the traditional transport of the Aussie stockman, the horse, with the modern bicycle.