Nexus director Nicolas Ménard has created a vibrant animated projection in collaboration with Ray- Ban in New York City.
Running for five days in two central Manhattan locations, Nicolas’s playful, bold animated projection features the distinctive shape of the classic Ray-Ban design in a range of kaleidoscopic graphic 2D and 3D animations. The signature sunglasses are animated in 3D in a variety of colourful surreal concepts, which smoothly transition from one to another designed to capture people’s imagination and take them on a chromatic journey. Using a combination of 2D and 3D animated visuals in vivid colours, the psychedelic reflects the vitality of New-York and combines it with the timeless Ray-Ban design.