Media: TV
Category: Clothing & footwear
Client: Raymond India
Agency: Grey Worldwide India
Production: Method Productions
Country: India
Director: lloyd baptista
Chief Creative Officer/Copywriter: Sandipan Bhattacharyya
Executive Creative Director: Mayuresh Dubhashi
Producer: Ravneet Mahajan
Exec Agency Producer: Samir Chadha
Executive Producer: Coburn Machado
Business Director: Vineet Singh
DoP: Sejal Shah
Associate Producer- Praveen Patil
Chief AD - Manish Shahi
DA- Leron D'Souza
2nd AD - Amit Kumaran
Line Producer - Dhiraj Mehra and Pooja Raheja
Production Designer - Nimishi Misra
Choreographer - Prathamesh Dabir
Costume Stylist - Gautam Kalra
Costume Assistant - Kaveri Sharma
Hair and Make-Up - Brendon De Gee, Priyanka Negi
Motion Control (Mo-Sys) - Nitin Rao
Featuring: Jugpreet Bajwa, Anuj Choudhary, Danish Quayoum, Robbie Mairh, Bardeep Dhiman
Offline Editor - Yusuf Khan
Grade- Naveen Shetty (Nube Studio)
Online Editor & shoot Supervisor - Hiren Shanischara (After Studios)
Music Composer - Rajeev Raja (Brand Musiq)
Post Supervisor - Vijay Giri
Accounts Head- Amit Jha
Account Supervisor: Chandan Pathak
Synopsis:
Raymond All Black Collection.
Grey Worldwide, India has created this spot for Raymond.
Black is like a silence that everyone can feel. When it finally speaks, it deafens the world with its powerful words. It’s time to unravel the power of black. Because #ItAllBeginsWithBlack
Who can understand the myriad hues of black better than a person who's lived in darkness since he was 6 months old? To introduce its All-Black fabric collection, Raymond came out with a film which is an intriguing yet poetic ode to black fabric. We realize towards the end of the film that the ode is delivered by a blind poet - it is his interpretation of black. It has slick fashion colliding with a narrative that’s just as intriguing as it is lyrical. The narrative has a consistent progression, building human attributes into the color black and leading up to a striking touch of authenticity in the end - The film features Jugpreet Bajwa, an Indo-Canadian singer and writer who’s visually impaired.