Like an emotionally charged, locker room pre-test pep talk, Ogilvy NZ's campaign featuring professional athlete Malakai Fekitoa and Detroit based motivational speaker, Eric Thomas, illustrates WHY fierce motivation can be a powerful driving force to defy odds and prove even the staunchest of critics’ wrong.
Media: Web Film
Category: Sportswear
Client: Rebel Sport
Agency: Ogilvy & Mather New Zealand
Production: Finch
Country: New Zealand
Director: Dave Ma
Executive Creative Director: Regan Grafton
Copywriter: Paul Hankinson
Art Director: Pete Force
Producer: Claire Thompson
Senior Copywriter: Anne Boothroyd
Senior Art Director: Darran Wong Kam
Group Account Director: susan browne
Account Director: Daniele Lowe
DoP: Marty Williams
Sound: Liquid Studios
Sound Design: Craig Matuschka
Agency Producer: Amanda Kabel
Editor: Julian Currin
Composer: Pete Van der Fluit
Photographer: Jamie Wright
Planning Director – Ben Fielding
Head of Design – Nathan Chambers
Music Composition – Pete Van der Fluit
Music Producer – Tamara O’Neill
Mike Adly – Social Strategist
Oliver Maisey – Social ECD, Culture
Steven Orsbourn – Head of Content, Culture
Paul Pritchard – Chief Digital Officer
Janine Johnston – Executive Producer
Terry Yee – Head of Digital Design
Mariel Schroder – Designer
Cameron Wells – Producer
Francine Chong – Developer
Jonathan Luis – Developer