Client: Reborn to be Alive
Agency : Duval Guillaume
Creative Direction : Dries De Wilde, Koenraad Lefever
Creation : Arnaud Bailly, Karel De Mulder
Account Manager : Caroline Ropsy
Agency Producer : Marc Van Buggenhout, Daan Feytongs
Production : Roses Are Blue
Director: Gijs Polspoel
Director of Photography: Maximiliaan Dierickx
Camera assistant: Quinten Prinsen
Music: Reinhard Vanbergen
Sound: Medhi Charni & Maarten Moesen
Sound Effects: Prodigious
Editor: Vincent Witvrouwen
Producer: Els Casier
Executive Producer: Robbe Demuynck
Synopsis:
In this film of transplant charity Reborn To Be Alive, a man who lives without a heart, Christophe, does an emotional appeal to all Belgians to become an organ donor. He goes on a deliberate quest for spectacular actions that would skyrocket the heart rate of any normal person. Cycling, drifting a fast car, flying, … none of this affects him anymore. The only thing that can bring back the sensation of a beating heart is an organ donation.
Shortly before releasing this film, Christophe passed away. However, it was his wish to make this project happen, no matter what. Because there are thousands of people for whom help is not too late. Like this we are reminded again of the crucial importance of organ donation.