Client: Reckitt Benckiser
Agency: McCann
Advertising Agency: McCann London & Craft, London, United Kingdom of Great Britain and Northern Ireland
Country: United Kingdom
Published: August 2020
Synopsis:
Lockdown has taught us all to appreciate the little things in life we previously took for granted. As we move out of the lockdown phase, we are all at risk of forgetting the importance and impact of the other little things we have been doing to keep ourselves, our families and our community safe. To remind us of these, Dettol has launched a fully integrated behaviour change campaign ‘Keep Protecting,’ comprising TV, VOD, digital and OOH. Whether it’s wiping down surfaces in our home, washing our hands when we get to and from work, or even just using hand sanitiser when we’re out and about, the campaign encourages consumers to cherish and remember the little things. The ‘Keep Protecting’ campaign reminds us that these little hygiene habits are actually huge acts of care and protection, not only in helping prevent the spread of germs causing illness, but also in getting us back to the other precious things that make up our daily lives.