Category: Gaming
Media: Film
Client: Skyrocket Toys
CEO & Co-Founder: Nelo Lucich
CMO & Co-Founder: John Ardell
Creative Director & Co-Founder: Jon Proudfit
Senior Marketing Director: Craig Mitchell
Executive Producer: Cory Ledesma
Lead Producer – Gaming, Interactive & Consumer Products: Curtis Barnes
Agency: Battery
CEO/Co-Founder: Anson Sowby
CCO/Co-Founder: Philip Khosid
VP/Creative Director: Raymond Hwang
VP/Creative Director: Scott Brown
Brand Director: Maximilian Kislevtiz
Executive Producer: Kristine Ling
Producer: Mackenzie Busch
Production Company: Bob Industries
Director: Alan White
Director of Photography: Ken Seng
Line Producer: Brian Etting
TK Knowles, Executive Producer
John O'Grady, Executive Producer
Editorial/VFX: NO.6 Editorial & No.7 VFX
Managing Partner: Carr Schilling
Editor: Graham Turner
Assistant Editor: Connie Chuang
Producer: Michelle Dorsch
Flame Artist: Verdi Sevenhuysen
Color: The Mill
Colorists: Adam Scott
Executive Producer: Thatcher Peterson
Producer: Diane Velara
Music & Sound Design: WOLF AT THE DOOR
Partner/Creative Director: Alexander Kemp
Director/Producer: Thomas Leistenschneider
Synopsis:
Tech entertainment company Skyrocket tapped Hollywood ad agency Battery to create “Couch,” a spot released today for the toy company’s head-to-head battlefield game, Recoil. In a departure from played out toy tropes, Battery brings glowering anti-hero Col. Striker to the front yards of families everywhere played by the baddest of badasses, Michael Madsen (Reservoir Dogs, Kill Bill, Sin City).
As he leans on a tree in the idyllic suburbs, Madsen, in full body armor with knife in hand, describes a couch as war cover. Real life merges with fantasy and as the sofa is struck by an explosive blast and two teen boys run to safety through the peaceful neighborhood-turned combat zone.
Battery’s goal was to position Recoil as the must-have competitive gaming experience. Their target imagines themselves as heroes of their own worlds, which are made real by Recoil’s immersive, GPS enabled battlefield.
This spot comes after Battery’s recent spot, “No Hat Hair,” for Skyrocket’s SkyViper that helped the toy company redefine the drone category. In addition Battery’s past work with Lego Dimensions empowered the power of play through an experiential, TV, and online campaign with the tagline “You’re gonna need a bigger imagination.”