Category: Public Interest, NGO
Media: Outdoor
Brand: Red Cross
Agency: Labstore
Geo: Spain
Advertising Agency: Y&R Labstore, Madrid, Spain
Creative Directors: Daniel Pownall, Eric Bech
Copywriter: Pablo Álvarez
Published: May 2018
Synopsis:
Spain has one of the highest rates of Internet access. However, 61% of people at risk of poverty do not have access to the opportunities offered by technology. We created the Billboard Thet Always Says Yes: a billboard that people with
scarce resources can easily access in order to get the help they need 24hrs per day.