Advertiser: AMERICAN RED CROSS
Agency: BBDO NEW YORK
Category: Fundraising & Appeals
Advertising campaign: BILL DEKING
Music: Adam Taylor (Composer)
Chief Creative Officer: David Lubars
Other Credits: Dennis Payongayong
Producer: Eliot Rausch
Account Supervisor: Gisell Galan
Copywriter: Kim Devall
Agency Producer: Nicholas Gaul
Producer: Peter Murray
Agency Producer: Sofia Doktori
Editor: Stephen Mirrione
Account Supervisor: Tara Deveaux
Editing Company: Cosmo Street
Editor: Dave Cea
Other Credits: Arielle Wilkins (Designers)
Account Supervisor: Christina Liu
Copywriter: Iain Nevill
Agency Producer: David Rolfe
Art Director: Julia Blackburn
Account Supervisor: Jodi Mcleod
Creative Director: Linda Honan (Senior Creative Director)
Agency Producer: Rani Vaz
Agency Producer: Regina Iannuzzi
Brief Explanation
As part of the Red Cross Stories Project, all the footage in the ad's were created entirely by people helped by the Red Cross. We sent them a camera, minimal direction, and edited their experiences from over 250 hours of footage to bring our brand to life.