| D&AD 2017 | ||
|---|---|---|
| Film Advertising Crafts | Use of Music for Film Advertising | Wood Pencil |
| Cannes Lions 2017 | ||
| Film Craft | Film Craft: Use of Licensed / Adapted Music | Gold Lion |
| Eurobest Awards 2017 | ||
| Film Craft | Use Of Licensed Or Adapted Music | Gold Eurobest |
Media: Digital
Brand: Red Cross
Client: Red Cross Flanders
Brand: Red Cross-Flanders
Agency: Duval Guillaume
Geo: Belgium
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Executive Creative Directors: Koenraad Lefever, Dries De Wilde
Art Director: Nik Sluijs
Copywriter: Joey Boeters
Digital creative: Lode Vochten
Account Manager: Jet Vervenne
Account Executive: Dorien Van Antwerpen
PR: Kathy Van Looy
Chief Communications Officer: Luc Botten
Communications Manager: Geert Vanhorenbeeck
Published: December 2016
Description
The war in Syria has been going on for 7 years. Just before Christmas, the conflict escalated in the city of Aleppo. Most NGO’s were leaving the region, except for the Red Cross. New funds were needed. Urgently. In the week before Christmas, when we were all preparing our Christmas meals and gifts, the Red Cross wanted to wake up the world. Therefore, we edited horrible news footage of the war on Dean Martins classical Christmas song “Let it snow”, giving the lyrics a whole other meaning. This impactful film was sent to the press and spread on social media on December 23th.