Media: Interactive
Category: Public interest
Link: https://www.redcross.org.au/ca...
Client: Red Cross
Agency: Thinkerbell
Country: Australia
Published: April 2018
Synopsis:
Feeling lonely? You're not alone. In fact, more than one in four of all Australians report feeling lonely most or all of the time, and nearly all of us suffer from loneliness at various points in our lives. Loneliness isn't just an upsetting or annoying feeling. It's genuinely bad for your health. Creative agency Thinkerbell has worked with Australian Red Cross to develop an idea that aims to raise awareness on the issue of loneliness, and it's simply called, 'Beat Loneliness'. Beat Loneliness encourages anyone who is a part of a sporting team (such as esports, roller derby, touch, AFL, Netball, etc.) to jump online, register a free sporting kit for their team, and rebrand their team to 'Loneliness'.