Category: Public Interest, NGO
Media: Digital
Brand: Red Cross
Agency: Umbrella
Geo: Hungary
Advertising Agency: Umbrella, Budapest, Hungary
Chief Creative Officer: Márton Jedlicska
Art Director: Péter Magda
Creative Group Head / Copywriter: Orsolya Szládovics
3D Artist: Battore Haraszti
Editor: Levente Pap
Media Agency: Wavemaker / Hungary
Published: April 2018
Synopsis:
"250 million children under the age of five are forced to work every day to make a living. Hungarian Red Cross wanted to draw…” Hungarian Red Cross wanted to draw people's attention to this world-wide problem.
The organization knew that the only way that the target audience could feel this was by communicating with them in a relevant way through shopping.
That’s why they created fake 3D Facebook posts which advertised popular products that are typically made by child slaves: A designer bag, a sneaker and a smartphone.
When people wanted to check them, the Facebook ads utilized the 3D technology and provided 360-degree insight into how these products were made.