Media: TV
Category: Charities & appeals
Client: Red Cross / Cruz Roja
Agency: Dhélet Y&R, Buenos Aires
Production: Pantera & Co.
Country: Argentina
Director: Wacho
Chief Creative Officer: Martín Nino Goldberg
Copywriter: Nicolas Montanaro
Art Director: Lucía Lalor
Creative: Micaela Vergez
Producer: Manuel Aguer
Producer: Malena Kremenchuzky
DoP: Pablo Bernst
Agency Producer: Marcelo Fontao
Luz Illescas - Account Director
Macarena Calvis - Account Executive
Manuel Salmon - Editor
Nicolas Tebual - Sound Mixer
Published: May 2018
Synopsis:
Domestic accidents that require of first aids to save a life sometimes seem far away. People use to think that death can only happen in serious and big accidents and that only doctors or specialists have the power to do something about it. Red Cross puts every year this subject on their social agenda to create awareness about the importance of knowing first aids by showing relatable and everyday situations that show how one can help without being a doctor or a specialist. The idea is to let people know that we all have the capacity to help in a moment of crisis.