Minneapolis-based advertising agency Clarity Coverdale Fury is unveiling a new multimedia campaign for long-time client Red Gold Tomatoes, celebrating how food brings people together. The campaign, using the tagline âGrown by Families. Enjoyed by Families.,â features Red Goldâs fourth-generation Reichart family and their local farmers. The comprehensive campaign centers on Red Goldâs commitment to local family farms, fresh ingredients and making connections through food. A television spot and web video are core to the âFood Brings People Togetherâ campaign. The 30-second television spot will air in 15 markets across the country. âFood prepared at home is one of the most powerful ways we can show love for others,â says Selita Reichart, who owns Red Gold with her husband Brian. âFood brings us together, starts conversations, renews bonds among us all. Weâve grown tomatoes with local family farmers for four generations, and this campaign demonstrates the significance of connections made through food.â The spot features special moments we share with friends and family, illustrating the love that starts in the kitchen. The web video tells the story of Red Gold farmers and features the multi-generational families that grow Red Gold tomatoes. Through the eyes of farmers who pride themselves on growing the best tomatoes to be shared at tables across the country, viewers get a glimpse into the kind of care and diligence that can only come from a family farm.
Category: Food
Client: Red Gold
Agency: Clarity Coverdale Fury, Minneapolis
Country: United States of America
Director: Buck Holzemer
Executive Creative Director: Jac Coverdale
Art Director: Sam Johnsrud
Associate CD / Art Director: Emily Hoyne
Senior Copywriter: Elyse Ash
Senior Copywriter: Ian Simpson
Digital Content Producer: Steve Barone
President: Rob Rankin
Project Manager: Julie Salfer
Broadcast Producer: Kris Wong Barrie
Digital Producer/Director of Interactive: Kathy Schlecht
Digital Strategist: Ryan Adolphson