Category: Fashion
Media: Film
Brand: Red Riding
Geo: India
Creative Directors / Copywriters / Directors / Editors: Ranadeep Bhattacharyya, Judhajit Bagchi
Published: March 2018
Synopsis:
Red Riding (RR), is the only Indian fashion brand exclusively dedicated to scarves and stoles.
In the Indian scenario, where scarves are yet to be perceived as an essential fashion accessory by the majority of urban Indian woman, the film is an effort to visually show scarves have become an extension of panache, elegance and free spirit of women who have been dawning it for centuries across all cultures and artists' imaginations. After all, every woman is her own fairytale!