Category: Food
Media: TV
Brand: Red Robin
Agency: KBS
Advertising Agency: KBS, New York, USA
Chief Creative Officer: Patrick Scissions
Executive Creative Director: Jon Goldberg
Creative Directors: Debra Maltzman, Angela Denise
Copywriter: Aaron Rodriguez
Senior Copywriter: Mike Merritt
Art Director: Mike Mierz, John Malone
Chief Strategy Offer: Jonah Bloom
Strategy Director: Holly Williams
Senior Brand Strategist: Erin Whitis
Group Business Lead: Ritu Sharma
Business Director: Emily Robbins
Assistant Account Executive: Mitch Katz
Head of Production: Jenny Read
Agency Executive Producer: Cori Boudin
Executive Director of Content Affairs: Robin Oksenhendler
Senior Content Business Affairs Manager: Cindy Hoffman
Director: Philip Andelman
Production Company: Identity
Director of Photography: Omer Ganai
Executive Producer: Alana Hearn
Editor: Jen Dean
Editing Company: Arcade Edit
Executive Producer: Sila Soyer
Producer: Gavin Carrol
Graphics Artist: Scott Pallo
Music / Composer / Artist / Title: Powder Day / Marmoset
Audio Mixer: TBD
Sound Studio: Sonic Union
Colorist: The Mill / Damian Van Der Cruyssen
Geo: United States
Published: October 2016
Red Robin Gourmet Burgers and Brews launches a national brand campaign that celebrates the burger experience. With the launch of the new campaign, Red Robin aims to position the burger as a sharing and bonding opportunity and something everyone can rally around. The marketing campaign, designed by Red Robin’s creative AOR, KBS, is titled, "Let's Burger" and aims to set the brand apart from others in the industry. The integrated campaign will come to life through TV, digital video and social media, expanding appeal to burger lovers of all ages. In addition to showcasing Red Robin’s signature burgers, it will reinforce the restaurant as a fun environment welcoming to all guests.