Media: TV
Сlient: Red Robin Gourmet Burgers
Agency: KBS
Patrick Scissons - Global Chief Creative Officer
Deb Maltzman - Creative Director
Angela Denise - Creative Director
Stephanie Del Rosal - Senior Art Director
Meredith Young - Senior Copywriter
Mike Mierz - Art Director
Emily Steele - Integrated Producer
Jenny Read - Head of Production
Kim Jose - Executive Producer
George Marks - Associate Producer
Joe Dimaio - Post Producer
Matt Pizzano - Director
Christina Woolston - Line Producer
Vic Barczyk - Senior Editor
Jeff Dirdack - Assistant Editor
Anna Pascual - Motion Graphic Artist
Cindy Hoffman - Senior Content Business Affairs Manager
Ritu Sharma - Group Business Lead
Emily Robbins - Business Director
Mitch Katz - Account Executive, Business Leadership
Audio Mix
Sonic Union
Paul Weiss - Mix Engineer
Color
Irving Harvey
Samuel Gursky - Colorist
Description:
#LOSETHEBUN Campaign Info:
After the holiday season people tend to be a especially health conscious as they embark on a new year. So, Red Robin is offering diners the option to have any burger ‘Wedgie Style’ (replacing the bun with lettuce).
Red Robin is also introducing a new burger specific to this occasion: the Chicken Avocado Wedgie Burger.
To raise awareness of the bunless offering, Red Robin and KBS tied their efforts into another bun that should be lost in the New Year: the man-bun.
While men across America may love their man-bun…the rest of us love to make fun of it.
#LOSETHEBUN gives consumers a reason to rally around the Wedgie Burger in a unique way and bond around a trend we all love to hate.
Creative Assets
Social video depicting a variety of men with different types of man buns (the nub, the triple threat, etc) ultimately making the decision to #losethebun and go for the Red Robin Wedgie style burger. Although the subjects appear nervous initially, they are ultimately relieved and even freed by the decision to cut off their manbuns.
Facebook and Instagram posts promoting a number of menu options (including the Avocado Chicken Burger, and the Tavern Line all ‘Wedgie Style’) and encourage diners to make any burger bunless.