Media: TV
Category: Sportswear
Client: Reebok
Agency: Venables Bell & Partners, San Francisco / Roundhouse, Portland
Country: United States of America
Creative Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Chairman: Joe Sundby
Creative Director: Tyler Hampton
Creative Director: Mako Miyamoto
Art Director: Valerie Ang-Chamorro
Copywriter: Jenna Capobianco
Art Director: Mike Torretta
Art Director: Justin Smitty
Art Director: Liz Khan
Assoc Creative Director: Byron Del Rosario
Senior Art Director: Ian MacGillivray
Senior Copywriter: Kyle Sundby
Agency Producer: Emily Tarran
Designer: Kelly Malka
Head of Strategy: Michael Davidson
Group Strategy Director: Jodi Shelley
Strategist: Emy Theodorakis
Director of Integrated Production: Craig Allen
Group Brand Director: Michael Chase
Brand Director: Nicole Spinelli
Brand Manager: Lindsie Levinson
Business Affairs Manager: Sametta Gbilia
Senior Designers: Alice Baldwin, Jessica Jones, Jenya Andreev, Christian Hannig
Senior VFX Designer: Mark Young
Lead Retoucher: Patric Zerr
Retoucher: Daniel Wall, Stephen Zadrozny, Brian Frost
Senior Production Designer: Ian Collazo
Production Designers: Paul Quilici, Amanda St. Clair, Nick Saiki
Director of Strategy: Megan Amberson
Brand Strategist: Victoria Wells
Managing Director, Client Services: Matthew Moss
Account Director: Lani Reichenbach
Senior Account Manager: Cameron Schuler
Producers: Stephenie Bitz-Martell, Marije Peek, Amy Grothe, Stephanie LeBlanc
Studio Producer: Cindy Rokoff
Studio Stylist: Krysten Krening
Studio Photographer: Dave Coy
Published: July 2018
Synopsis:
Join the women making change with Reebok.
As a spin instructor, dance and pilates teacher, Jenny spent years struggling with unrealistic body standards that led to issues with self-image and eating disorders. Her personal struggles motivated her to provide women with a platform that uses fitness and sports as a tool to build self-worth and confidence from the inside out.