Reflex Paper: PRINTER GURU

Credits & Description:

Client AUSTRALIAN PAPER
Product REFLEX 50% RECYCLED
Entrant CUMMINSROSS Melbourne, AUSTRALIA
Type of Entry Film
Category Business Equipment & Services
Title PRINTER GURU
Product/Service REFLEX 50% RECYCLED
Entrant Company : CUMMINSROSS Melbourne, AUSTRALIA
Advertising Agency : CUMMINSROSS Melbourne, AUSTRALIA
Production Company : PLAZA FILMS Sydney, AUSTRALIA
Sean Cummins Chief Creative Officer
Jason Ross Executive Creative Director
Chris Ellis Copywriter
Aaron Lipson Art Director
Susannah George Agency Producer
Magdalina Triantafyllidis Account Supervisor
Peter Masterton Producer
Paul Middleditch Director
Dave Whittaker Editor
Paul Le Couteur @ Flagstaff Studios Sound Design/Arrangement
The Editors Post Production
Marieka Walsh (Plaza Films) Animation
Andrew Stone Account Manager
Daniel Ardilley Acs Cinematographer
Daniel Ardilley Acs Director Of Photography
BRIEF EXPLANATION
This ad for Australian office paper Reflex Pure White 50% Recycled introduces 'The Printer Guru', a freewheeling and freethinking character who guides office workers towards finding 'enwhitenment', begging them to fight printer rage and stay calm with reliable Reflex paper.