VCCP has created the second installment in O2's "Be more dog" campaign, with a TV ad to promote its "Refresh" tariff.
It features the same cat character that appeared in the first spot. He is frustrated that he can't get the things he wants, such as a goldfish or some milk in the fridge. He realises that if he acts more dog, he can get anything.
Category: Telecommunications
Client: O2
Agency: VCCP, London
Production: Caviar
Country: United Kingdom
Director: Keith Schofield
Creative Director: Darren Bailes
Creative Director: JIM THORNTON
Art Director: Ben Ducker
Copywriter: Nathaniel White
Copywriter: Sam Whigham
Agency Producer: Carly Parris
Planner: Jasmine Richards
Media Agency: Zenith Optimedia
Post-production: MPC
Audio post-production: Factory Sound