The idea behind "Stage Home" was to build a highly stylized cross-section of a home, in which we see a family in various stages during the moving process. Each commercial, via Grey San Francisco, demonstrates how Reliant has your back with the tools and services that not only lower your monthly electricity bill but also help make your new house a home in no time.
Category: Retail services
Client: Reliant
Agency: Grey San Francisco
Production: HSI Productions
Country: United States of America
Director: David LaChapelle
Executive Creative Director: Jack Fund
Creative Director: Michael Buss
Art Director: Mark Chila
Copywriter: Michael Buss
Agency Producer: Jackie Vidor Bombeck
Agency Producer: Florence Babbitt