Advertiser: RELIANT
Agency: GREY SAN FRANCISCO
Category: Commercial Public Services
Editing Company: Arcade Edit
Director: Chris Smith
Copywriter: Jack Fund
Executive Creative Director: Jack Fund
Music: Human
Art Director: Mark Chila
Agency Producer: Florence Babbit
Editor: Geoff Hounsell
Account Supervisor: Frank Renwick
Director Of Photography: Mark Malkin
Advertiser's Supervisor: Sicily Dickenson
Producer: Suzanne Hargrove
Other Credits: Vo Talent: Matthew Mcconaughey
Brief Explanation
In this Merchant Ivory-inspired spot for Reliant renewable energy, a young royal confesses to her mother about the shortcomings of the king whom she is supposed to marry. When one of the guards sees an opening, he takes his best shot at her affections.