Alternative title: Easy Christmas
Global Content and Media Director: Carine GAILLIEZ
Brand Advertising Manager: Giovanni COSTA
Project Managers: Sara ROSENBERG, Mathilde CHAISE
Agency: Publicis Conseil (Le Loft)
Executive Creative Director: Marcelo VERGARA
Creative Directors: Mathieu DEGRYSE, Yves-Eric DEBOEY
Creatives: Greg TORMO, Stéphane SITTER
Design: Anthony «Maztrone» THIEBAUX
Accounts managers : Neil TAMZALI, Melanie HUGHES, Chrystelle TOUMA
Strategic planning : Neil TAMZALI
Production coordinator: Nathalie BOUSQUET
Production: HENRY
Director: Olivier BABINET
Assistant Director: Maud MATHERY
Director of Photography: Elodie TAHTANE
Producer: Marine DORFMANN
Production Director: Fabrice GODIN
Model maker: Fred GLON (Atelier 1867)
Post-production: NOD Paris
Editor: Jordi GUEYRARD
Post-producer: Géry BOUCHEZ
Published: December 2017
Synopsis:
Created for social media, the video presents a man reluctantly stuffing a turkey. As he is struggling harder and harder, Renault eventually rescues him. Following the example of Renault cars, which feature a very handy Easy Life Drawer, the turkey happens to be equipped with a small drawer of its own. Thus the man can easily stuff the turkey and prepare Christmas.
A good idea makes life easier.
The short humorous video aims to humanize the brand and help audiences understand the Renault brand beyond its car models.
The Loft delivers the “Ideas for an easier Christmas” video alongside a series of snackable Christmas content to global Renault markets.
The film was created by The Loft at Publicis Conseil, directed by Olivier Babinet and produced by Henry.