Renault:
Global Content and Media Director: Carine Gailliez Brand Advertising Manager: Giovanni Costa Project Manager: Sara Rosenberg
Publicis Conseil (Le Loft):
Paris, 26 october 2017
Executive Creative Director: Marcelo VERGARA
Creative Directors: Mathieu DEGRYSE, Yves-Eric DEBOEY
Creatives: Emilie CHATELET, Rémy HORNECK, Sylvain CHAILLOU Typographer: Anthony « Maztrone » THIEBAUX
Accounts: Patrick LARA, Neil TAMZALI, Melanie HUGHES, Chrystelle TOUMA Strategy: Neil TAMZALI
Producer: Nathalie BOUSQUET
Production (La PAC)
Director: Thomas LEISTEN SCHNEIDER
Director of Photography: Steeven PETTITEVILLE
SFX: Editors
Editor: Benjamin BRUEL
Producers: Charlène RICHARDEAU, Eric LIPCHITZ Post-producer: Jane JAMAUX
Executive Producers: Jérôme DENIS, Jean-Gabriel SAINT-PAUL Sound Studio: Tranquille Le Chat
For the spookiest time of the year Renault has created two short digital films centered around their brand value, Easy Life.
Keen to capitalize on the social noise and the chance to excite audiences during Halloween, Renault has launched a different type of narrative that still aims to deliver the brand message: Renault makes daily life easier for its customers - even if they happen to be zombies and vampires!
The two humorous films feature classic Halloween characters, a zombie and a vampire family, who each experience a little hiccup in their daily life, much like humans.
Each film shows how Renault’s innovation features help the characters out of their tricky situation, making their daily life that little bit easier to manage.
In this film, a zombie drives past his prey on the side of the road in a Renault Koleos. He stops to park to catch the unassuming man and activates Easy Park Assist, the technology that allows parking without hands. No luck, the decaying zombie’s hands become detached and stay attached to the rotating steering wheel. But that doesn’t stop him from being able to park his car without a problem.
"We’ve been working with The Loft for the last 1.5 years developing social media content for key consumer and calendar moments, so it made perfect sense to create the social video series with The Loft for Halloween. Our aim was to communicate how Renault’s innovation features make daily life easier and to cement the understanding of our brand message: ‘Easy Life’. We have more exciting things in the pipeline with The Loft x Renault
for Valentine’s Day, so watch this space!"
Carine Gailliez, Global Content & Media Director, Renault.
"While we wanted to piggyback the Halloween wave and create something bold for Renault, we also needed to create something meaningful for the brand. We have shown Renault’s commitment to making customer’s life easier, by inviting classic Halloween characters zombie and vampires to act as consumers."
Patrick Lara, Managing Director, Publicis Conseil.