Category: Cars
Advertiser: RENAULT
Product/Service: SCENIC
Agency: PUBLICIS CONSEIL
Production Company: RESOURCE, Paris, FRANCE
Date of First Appearance: Feb 22 2011
Chief Creative Officer: Olivier Altmann
Copywriter: Thierry Lebec
Art Director: Benedicte Potel
Agency Producer: Florence Pottiee Sperry/Pierre Marcus (Wam)
Account Supervisor: Edouard Pacreau
Advertiser's Supervisor: Stephen Norman/Patrick Fourniol/Vanessa Lasnier/Andreea Culcea
Producer: Helene Daubert
Director: Hamish Rothwell
Sound Design/Arrangement: Boris Jeanne (Wam)
Post Production: Vincent Bordier (Wam)
Account Manager: Aurore Duhamel/Aurelie Fretti/Carine De Oliveira
Planner: Sophie Benkemoun
English Description
Offering a modern perspective on families today, this campaign consolidates the Scenic’s leading edge in the people-carrier market. It is aimed at Scénic drivers: fathers, shedding new light on the modern Dad. No more metrosexual Dads like the ones in the 2000s – the manly side of fathers is back. After all, what’s more manly than a father figure? In the film “Parachutists”, our new Scénic Dad goes parachuting with his children, making the professionals go green with envy.
This celebratory, spectacular film aims to promote the image and status of the new father figure, who’s more virile and masculine than ever. And the conclusion: “Renault Scenic. For fathers who don’t live like grandfathers”.