Advertised brand: euronews & Reporters Without Borders
Advert title(s): The Missing Anchorwoman
Advertising Agency: Serviceplan Campaign 2 GmbH, Munich, Germany
Agency website: http://www.serviceplan.com/en/
Creative Director: Cosimo Moeller, Matthias Harneck
Art Director: Julia Topp, Lidia Semenjuk, Jerome Pflüger
Copywriter: Leonardo Assad-Silva, Benjamin Beilke
Account supervisor: Gloria Gaertig
Published: May, 2016
short description of the campaign:
THE MISSING ANCHORWOMAN
LIVE ON EURONEWS ON WORLD PRESS FREEDOM DAY, MAY 3ND 2016
Every year, 170 journalists disappear worldwide because they are uncovering scandals. They are kidnapped, tortured or even murdered.
On May 3nd, 2016, World Press Freedom Day, euronews demonstrates how important press freedom is for the world.
During a live interview, anchorwoman Lise Pedersen “disappears” from the seemingly safe euronews studio - and all of Europe stares at an empty news desk. During 20 seconds of silence. Live. On Europe-wide television.
Eventually, Dr. Rubina Möhring, president of Reporters Without Borders, appears in the background on the empty studio screen and pleas for freedom of press.