Category: Alcoholic Drinks
Media: Integrated
Brand: UBREW
McCann Milan & MRM//McCann Italy
Global Executive Creative Director: Adrian Botan
Chief Creative Officer: Alessandro Sabini
Art Director: Eoin Sherry
Digital Client Group Director: Davide Gonzato
Digital Project Manager: Marina Guarino
Agency Producer: Michele Virgilio
CRAFT London
Sergio Lopez – Head of Integrated Production
Cher Brighton – Producer
Sam White – Director
Francis Harris - Editor
Published: May 2017
Description: UBREW, a small craft brewery from London, cleverly fights competition by naming their new low alcohol beer “Responsibly." The best part about the new beer is the way is taking advantage of the much-advertised message “Drink Responsibly."