Media: Interactive
Category: Public interest
URL: https://dearcondom.org/
Client: RFSU
Agency: House of Radon, Sweden
Country: Sweden
Creative Director/ writer: Alexandra Arvidsson
Creative Director/ art director: Joanna Nordahl
Producer: Sergej Israel
Projektledare: Maja Haraldsson
Klippare: Anton Nicolau Norén & Petrus Lidbeck, Johan Wik
Designer: Camilla Uhlén
Regiassistent: Sara Vikström
Motion: Leo Köhler & Edin Agovic
Developer: Furkan Bayraktar
PR Strategi: Hanna Tholl
Paid Media: Christopher McLaren
Published: September 2018
Synopsis:
Celebrities all over Scandinavia is turning up the heat this autumn for #dearcondom – a campaign from House of Radon for RFSU (Swedish Association for Sexuality Education), to spark a conversation on condoms and our complex relation to it. In a short film, director Joanna Nordahl paints a raw and honest portrait of sex and condoms. The story circles around the freedom that comes with condoms – a pleasure where you don’t have to think about the consequences, not to regret something or anyone. Among others, viewers follow the Norwegian actress Josefine Pettersen from SKAM and award-winning kickboxer Sanny Dahlbeck out on a sunny field where they get it on, and the provocative Swedish photographer Arvida Byström in an intense group sex scene. At dearcondom[dot]org you can follow the initiative, and learn more in a number of short stories where Scandinavian profiles share their experiences about condoms.