Effie Awards Asia Pacific 2016 | ||
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The Winners | GoodWorks – Non Profit | Gold |
DEVALUE RHINO HORN
Rhino Rescue Project
Ogilvy & Mather Viet Nam
Case Summary:
In Vietnam, rhino horn is considered a miracle cure for cancer, and a purported cure for impotence & other ailments. In reality, Rhino horn is nothing but Keratin i.e. fingernails. Most of the rhino poaching in Africa is because there is such a high demand of Rhino horn leading to the extinction of this beautiful animal. Only 18000 rhinos are left and needed to be rescued. We set out to debunk ...