Rhino Rescue Project Film, Case study Devalue Rhino Horn by Ogilvy & Mather Vietnam

The Film titled Devalue Rhino Horn was done by Ogilvy & Mather Vietnam advertising agency for Rhino Rescue Project in Vietnam. It was released in Aug 2015.

Rhino Rescue Project: Devalue Rhino Horn

Released
August 2015
Posted
August 2015
Market

Awards:

Effie Awards Asia Pacific 2016
The WinnersGoodWorks – Non ProfitGold

Credits & Description:

DEVALUE RHINO HORN
Rhino Rescue Project
Ogilvy & Mather Viet Nam
Case Summary:
In Vietnam, rhino horn is considered a miracle cure for cancer, and a purported cure for impotence & other ailments. In reality, Rhino horn is nothing but Keratin i.e. fingernails. Most of the rhino poaching in Africa is because there is such a high demand of Rhino horn leading to the extinction of this beautiful animal. Only 18000 rhinos are left and needed to be rescued. We set out to debunk ...

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