Category: Non-Alcoholic Drinks
Media: Film
Brand: Robinsons
Agency: Saatchi & Saatchi
Geo: United Kingdom
Advertising Agency: Saatchi & Saatchi, London, UK
Global Chief Creative Officer: Kate Stanners
Creative Directors: Mark Slack, Gemma Phillips
Copywriter: Barney Spiro
Art Director: Harriet Ronn
Planners: David Hackworthy, Zoe D’Avignon
Account Handlers: Larissa Vince, Adrian Ash, Claire Boisgontier
Producers: Sam Robinson, Lisa Mason
Media Buying Agency: M/Six
Media Planner: Mike Ennes
Production Company: Blink Films
Director: Max Sherman
Editor: Sam Snead
Producer: Ewen Brown
Post-production Company: Electric Theatre
Audio Post-production Company: 750mph
Published: January 2018
Synopsis:
Try our NEW Fruit Creations range created especially for grown ups.
With Twice The Fruit and 9 delicious flavours. #RobinsonsForGrownups
Robinsons, owned by Britvic, and Saatchi & Saatchi London today release 'Listen Up', a multi-million-pound, multi-channel brand campaign to launch Fruit Creations, the first in a new range of Robinsons products designed especially for grown-ups. The protagonist of the fast-paced 40" hero TVC is a young girl who charmingly introduces the benefits of the new range to surprised grown-ups in a series of adult scenarios.