Category: Corporate Image
Advertiser: ROCK RECORDS
Product/Service: ROCK RECORDS
Agency: BATES TAIWAN
Production Company: PROFESSIONAL VIDEO & AUDIO PRODUCTION, Taipei City, CHINESE TAIPEI
Date of First Appearance: Nov 23 2010
Executive Creative Director: Richard Yu
Creative Director: Richard Yu/Lion Tsai/Vivien Chou
Copywriter: Lion Tsai/Renee Chen
Art Director: Richard Yu/Vivien Chou/Elven Liu/Peggy Chen
Agency Producer: Allen Koo
Account Supervisor: Chien Luo/Qun Jian Lin
Director: He Meng Hong
Account Manager: Henry Chu/Grace Chang
English Description
Rock Records, established since 1980, is a well-known music brand in Taiwan, and also an important indicator of Chinese music in Asia. We created the film “Safety helmet”, and the theme song “Home” is a classical pop music published by Rock Records. The repeated lyrics “Come home, Come home” echoed the mood when the actress yelled “Go home…go home…go back to your home！” Via this film, Rock Records wants to deliver that “Rock Records since 1980, we love music, just like you do, and never change, because, music is more than just music”.