Media: Broadcast, Online
Country (Market): United States
Client: Quicken Loans
Advertised brand: Rocket Mortgage by Quicken Loans
Advertising Agency (Name, City, Country):
Concepted and created by Quicken Loans’ in house agency, produced by The Pitch Agency
Quicken Loans, Detroit, United States
The Pitch Agency, Los Angeles, United States
Сreatives (Role+Name):
Quicken Loans
Chief Executive Officer: Jay Farner
Chief Marketing Officer: Casey Hurbis
Marketing Strategy: Art Steiber, Mike Martin
VP, Sr. Creative Director: Dave Garant
Associate Creative Director: Heath Stauffer
Copywriter: Jeff Keller, Rob Frappier
Sr. Art Director: David Witkowski
Art Director: Sean Pavleshyn
Sr. Integrated Producer: Kim Lehman
Creative Strategist: Sean Pavleshyn
Content Strategist: Rob Frappier
Agency: Pitch, Inc
CEO: Rachel Spiegelman
Executive Creative Director: Gage Clegg
Senior Art Director: David Dubois
Account Director: Tyler Lesch
Director of Broadcast: Julie Salik
Production Business Manager: Jennifer Ross
Production Company: Hungry Man
Production Company creatives (Role+Name):
Director: Dave Laden
Director of Photography: Chris Mably
Director of Sales/Executive Producer: Dan Duffy
Executive Producer: Caleb Dewart
Sherra Formino: Production Manager
Editor: Jeff Sharpe, Bicep Productions
Telecine: Company 3
Colorist: Dave Hussey
Flame & VFX: No6
Flame Artist: Verdi Sevenhuysen
Executive Producer: Carr Schilling
Producer: Michelle Dorsch
Audio: Lime Studios
Sound Engineer: Mark Meyuhas
Producer: Susie Boyajan
Published/Released (Month, Year): June, 2017
Synopsis:
Rocket Mortgage by Quicken Loans lets you apply simply and understand fully so you can mortgage confidently.
This new fully integrated campaign is all about instilling mortgage confidence. The three different spots depict people with a wide range of talents – from a robot-building schoolteacher, to a championship-winning football coach and even a rock star mom. As you’ll see, even the most confident individuals can use some help when it comes to mortgages. Rocket Mortgage gives them that confidence.
Our in-house creative agency at Quicken Loans created this concept and was aided by Pitch, our partner creative agency, who helped produce this campaign. The new ads highlight Rocket Mortgage as a simpler mortgage experience that helps buyers understand the full details of their mortgage decisions and empowers them to feel confident with their choices.
This campaign also represents the first under new Chief Marketing Officer Casey Hurbis (former advertising head at FIAT).