Brand: Rocket Mortgage by Quicken Loans
Agency: Pitch, Inc
Geo: United States of America
CEO: Rachel Spiegelman
Execгtive Creative Director: Gage Clegg
Senior Art Director: David Dubois
Account Director: Tyler Lesch
Director of Broadcast: Julie Salik
Production Business Manager: Jennifer Ross
Production Company: Hungry Man
Director: Dave Laden
Director of Photography: Chris Mably
Director of Sales/Executive Producer: Dan Duffy
Executive Producer: Caleb Dewart
Sherra Formino: Production Manager
Editor: Jeff Sharpe, Bicep Productions
Telecine: Company 3
Colorist: Dave Hussey
Flame & VFX: No6
Flame Artist: Verdi Sevenhuysen
Executive Producer: Carr Schilling
Producer: Michelle Dorsch
Audio: Lime Studios
Sound Engineer: Mark Meyuhas
Producer: Susie Boyajan
Published: February 2018
Synopsis:
As you know, buying a home or refinancing a mortgage is a big decision. The mortgage process is complicated and stressful, and can make even the most confident person feel timid. Especially lately, there has also been a lot of misinformation about the mortgage industry and the future of lending so, Quicken set out to educate the public about the mortgage process while instilling confidence in Rocket Mortgage as a lender.
The creative - "Confidence Campaign" - profiles a person who is an expert at their job and passionate about their hobby. By showing how great they are at what they do, the campaign makes the point that insight and depth of knowledge lead directly to confidence. That is, until it's time to get a mortgage. Rocket Mortgage by Quicken Loans is an easy and transparent process. It puts them back on top, proudly and confidently ready to take on more.