Advertiser: ROGERS COMMUNICATIONS
Agency: PUBLICIS TORONTO
Category: Interactive video
Digital Specialist: Adam Stanley (Rogers Communications )
Producer: Carlo D'Ercole (Publicis)
Composer: Marco De Felice
Senior Manager/Search And Social Media: Tobi Rammo And Selin Sheppard (Rogers Communications )
VP Brand Director: Tracey Tobin (Publicis)
Director/Social Media/Digital/Customer Base Management: Jenny Thompson (Rogers Communications)
Production Manager: Kelvin Lee (Publicis)
Account Supervisor: Aesha Karunakaran (Publicis)
Group Account Director: Alister Adams (Publicis)
Creative Director: Bill Newberry (Publicis)
Writer: James Dunlop (Publicis)
Editor: Jason Grebski (Rooster)
Art Director: Lucas Longman (Publicis)
Photographer: Ray Dumas
SVP And General Manager Brands/Marketing Communications: Shelagh Stoneham (Rogers Communications)
Creative Director: Tim Kavander (Publicis)
Brief Explanation
HTC The Studio SynopsisTo support the launch of the HTC One X - the first smartphone with Beats Audio™ Technology built-in – we created an interactive YouTube experience where participants could pick from 3 music genres and 36 different vocal, instrumental, and other sound effect options to create their own custom music video. We seeded the introductory video through social networking & entertainment sites. With no branding we simply allowed music lovers to discover and enjoy the experience for themselves before locking up their final musical masterpiece with our messaging. And then they could obviously share their final video with their friends.