Media: Experiential
Category: Food
Client: Roladin
Country: Israel
Published: January 2018
Synopsis:
Hanukkah (the Jewish Christmas) is well known for its traditional holiday doughnut, the Sufganiyah.Roladin, Israel's no. 1 patisserie & bakery chain is well known for its special Sufganiyot collection This fact made Roladin inseparable from HanukkahIn order to maintain this leadership and to empower this perception Roladin came up with a new complementary product:The Kfafganya
The new way to eat a SufganiyahKfafganya A combination of two words in Hebrew:Glove and Sufganiyah