Category: Publications & Media
Advertiser: EDITRICE QUADRATUM
Product/Service: ROLLING STONE MAGAZINE
Agency: D'ADDA
Production Company: LACASA, Milan, ITALY
Date of First Appearance: Jun 20 2010
Creative Director: Stefania Siani/Federico Pepe
Copywriter: Anselmo Tumpic
Art Director: Andrea Fagiolari
Agency Producer: Ivan Merlo
Director: Ago Panini
English Description
Rolling Stone, Italy’s leading rock magazine, is back making its voice heard again above the background noise with a multi-subject television campaign that reiterates how rock lifestyle is even more vital now than ever.
In 4 episodes director Ago Panini tells stories of bikers, musicians, heavy metal fans and a couple in love: they’re all as hard as nails, or at least they seem to be. They wear studded boots, chains and leather jackets; they spend their time in garages with their Harley Davidsons, or in messy bedrooms full of posters of their music heroes.
But the protagonists in this commercial behave in an unexpected, bizzare and ironic way. Why? Because they’ve lost their rock’n’roll soul.
“You can find what’s left of rock in Rolling Stone” concludes a voice over."