McCann Bucharest has launched a new campaign for Romanian candy bar ROM. The campaign sets out to clear up the confusion between Bucharest, the capital of Romania, and Budapest, the capital of neighboring Hungary. Romania is in the top 5 places for geographical confusions. Foreigners always mistake Bucharest for Budapest. Even pop and rock stars performing in the capital get confused. Michael Jackson, Iron Maiden, Whitesnake, Lenny Kravitz, and others have all yelled out "Hello, Budapest!" at concerts in Bucharest. Then there's the when 400 Athletic Bilbao football fans who flew to Budapest instead of Bucharest for the Europa League final, despite the tickets to the game having "National Area, Bucharest" on them. See http://bucharestnotbudapest.com/ for more.
Category: Public interest
URL: http://bucharestnotbudapest.com/
Client: ROM
Agency: McCann Bucharest
Country: Romania