Category: Clothing, Footwear & Accessories
Advertiser: SUPER PLANNING
Product/Service: ROOTOTE/ BAG
Agency: DENTSU
Production Company: NIBANKOHBOH PRODUCTIONS, Tokyo, JAPAN
Executive Creative Director: Takuji Nakamura
Copywriter: Kazuhide Adachi
Agency Producer: Akira Matsuoka/Keiko Yamashita
Producer: Shinobu Kanayabashi/Makoto Akabane
Director: Show Yanagisawa
Editor: Norihiko Maeda/Eiichiro Yuuki
Sound Design/Arrangement: Hajime Ehara
Post Production: Digital Egg Inc
Lighting: Tetsu Moritera
Music: The Entertainer
Planner: Kazuhide Adachi
Cinematographer: Tetsuya Kondo
EditingCompany: Digital Egg Inc
Planner: Kazuhide Adachi
Cinematographer: Tetsuya Kondo
Editing Company: Digital Egg Inc
English Description
ROOTOTE is Japan's bag brand specializing in totes, and has been creating products in variety of styles and sizes for variety of consumers to enjoy their totes.In this very first TV ad of ROOTOTE, the products - various totes - are featured in a fun way to relay the key message "PLAY THE TOTE!".In order to introduce the characteristic side pockets on ROOTOTE's totes, people in the TV ad line up with their totes in their hands, and play music with the fasteners.