Category: Hospitality, Tourism
Media: Film
Brand: Royal Caribbean
Agency: Hometown
Geo: United Kingdom
Advertising Agency: Hometown, London, UK
Director / Creative Director: Simon Labbett
Creative Team: Gabriella Old, Ben Rutherford, Maggi Machado
Strategic Planner: Don Larotonda
Account Director: Linn Frost
Account Manager: Rosie Huggon
Typographer: Sonia Roya Peguero
Production Company / Sound: UNIT
Producer: Tim Page
Editor: Scott Ryan / UNIT
Post: ZONE
Published: December 2017
Description:
Royal Caribbean has revealed a new brand campaign ‘This is How to Holiday’. In a ground-breaking departure from previous years, Royal Caribbean will invest heavily in digital and VOD advertising to ensure target audiences are reached more frequently with messaging relevant to them.
‘This is How to Holiday’, devised by advertising agency Hometown, continues to showcase extraordinary moments and includes bold language to overcome the misconceptions around cruise and inspire the new-to-cruise audience to consider a Royal Caribbean cruise as a new option for their holidays.