Category: Public Interest, NGO
Media: Experiential
Brand: Royal Life Saving
Agency: Lowe
Geo: Australia
Advertising Agency: 303 MullenLowe, Perth, Australia
Executive Creative Director: Richard Berney
Art Director: Scott Pritchett
Account Managers: Jessica Bunney, Jenna Hardie
Photographer: Elizabeth Looker
Published: December 2016
Description: A swimming safety campaign which uses WIFI passwords at public swimming pools to encourage parents to watch their children, not their phone.