Advertiser: ROYAL MAIL
Agency: PROXIMITY LONDON
Category: Business Products & Services
Advertising campaign: HERITAGE TIMELINE
Producer: Darren Brett (Proximity London)
Account Director: David Battrick (Proximity London)
Technical Director: Andy Morris (Proximity London)
Designer: Charles Williams (Proximity London)
Copywriter: Frani Heynes (Proximity London)
Designer: Joel Butt (Proximity London)
Head Of Design: Albert Seleznyov (Proximity London)
Executive Creative Director: Caitlin Ryan (Proximity London)
Animation: Pascal Hervey (Proximity London)
Developer: Kwai Cheung (Proximity London)
Head Of Copy: Tim Bax (Proximity London)
Brief Explanation
We had already redesigned the Royal Mail Group website to reflect the modern postal service; seamless, quick, responsive, a pleasure to use. But what about Royal Mail as part of British business history? How to integrate heritage without compromising modernity?The solution..? Bring past and present together. We created a rich, interactive timeline that’s visually pleasing and irresistibly engaging. It offers multiple layers of multimedia, animated backgrounds, evocative sound design and parallax technology, even a surprise ending.The timeline is universally loved, with a 5 minute dwell time (benchmark 2 minutes) and 30% bounce rate.