Media: TV
Category: Other
Client: Royal Navy
Agency: Engine Group/WCRS, London
Production: Trailer Park
Country: United Kingdom
Director: Greg Hackett
Executive Creative Director: Billy Faithfull
Creative Director: orlando warner
Creative: Ben Brazier
Creative: Johnny Ruthven
Producer: Tom Birmingham
Executive Producer: Adam Booth
DoP: Adric Watson
DoP: Sy Turnbull
Agency Producer: Eliot Liss
Agency Producer: Kaiya Taffel
Agency Project Manager: Mike Downey
Account Handling: Ed Norrington, Louis Lunts, Izzy Fraser
Planning: Nicola Dyball
Media Agency: Wavemaker
Designer: Lee Burns
Editor: Tim Swaby
Sound Design: Culum Simpson
Sound House: Grand Central
Post-Production: Creative Outpost
Colourist: Simon Bourne @ Framestore
Published: June 2018
Synopsis:
The Royal Navy has released two new commercials in its high-profile “Made in the Royal Navy” recruitment campaign, aimed at showcasing the wealth of possibilities it offers recruits. “Michael’s Story”, the first of the films created by Engine agencies WCRS and Trailer Park, follows the journey of a young man from a small town who yearns for a more adventurous life. Michael joins the Royal Navy and grows from strength to strength, relishing the challenges, opportunities and camaraderie of his new life. The second commercial, “Making A Difference” showcases the wealth of opportunities and benefits offered by the Royal Navy, as it follows the story of a young man who joins expecting to spend his time training for military conflicts but is instead surprised and deeply moved by the scale of disaster relief and humanitarian aid. The films star real Navy recruits and feature true stories of personal development, generated using research and big data analytics, and communicate that in the Navy it’s possible to become someone you never thought you’d be. Both films are based on the lives of real Royal Navy personnel and star real recruits.