Client: Royal Roads University (RRU)
Royal Roads University's "Don’t Stop” campaign transforms a transit stop into a free community bookshelf, surprising Vancouver commuters with an encouraging message: "Don’t stop finding inspiration. Take a book or leave a book. Or both.” The innovative out-of-home media execution illustrates the campaign's key focus: learning how to be a life-learner — and then not stopping — is crucial for career and life success.
Category: Education
Media: Experiential
Brand: Royal Roads University
Agency: Will Creative
Geo: Canada
Advertising Agency: Will Creative, Vancouver, Canada
Executive Creative Director: Nick Richards
Creative Director: Lisa Lebedovich
Associate Creative Director: Jenn Hicks
Copywriter: Alene Shahnazarian
Production Manager: Shannon Cherry
Photographer: Clinton Hussey
Strategist: Ute Preusse
Account Supervisor / Planner: Nicola Poskitt
Published: November 2016